The Benefits Of Site Hoardings
Today, regardless of whether you’re in the centre of London, the Essex countryside or further afield, construction sites are everywhere. While they’re necessary in order to build office space, homes and of course, improve our local areas, there’s no getting round the fact that they’re a dangerous place to be for the public.
With this in mind, strong and durable solutions must be created in order to protect the public and reduce things like injury and theft. Enter building site hoardings.
What Are Site Hoardings?
Site hoardings, also known as construction hoarding or printed site hoardings are a form of temporary fencing. They’re used to create a strong perimeter around a construction site, to divide venues and restrict public access. They’re most commonly found at construction sites, parking lots, emergency relief sites and outdoor events.
Site hoardings, while a temporary measure, are a durable timber fence. They’re normally of a hardwearing nature and provide a solid means of giving the general public protection from what’s behind them. So what are the overall benefits of site hoardings?
What Makes Site Hoardings More Effective At Boosting Brand Awareness?
There can be little doubt that site hoardings constitute one of the best ways of drawing attention to a construction site’s marketing suite and of drumming up business from passers-by as well as locals.
As a billboard-style advertisement, a well-positioned site hoarding is a cost-effective way to let people know that the homes you are building are either ready for sale or coming soon. However, their functionality can go far beyond this simple marketing messaging.
They are great ways of reinforcing your brand image, as well. When it comes to brand awareness, house builders, in particular, need to make sure they remain one step ahead of the game.
Brand awareness drives sales channels but it also acts as a mark of distinction from competitors, too. Furthermore, solid brand awareness in the construction sector can also help sourcing financing more readily, too.
How Do Site Hoardings Protect Building Sites?
Trespassing Is Impossible
Current regulations have stated that contractors must take reasonable steps to prevent any unauthorized access to a construction site. Within these regulations however, it also states that there must be a system in place where controlled access is gained, say for instance, via a security gate.
Construction site hoarding allows a checkpoint to be created, where workers and site visitors can have their ID checked and recorded, deliveries can be scheduled and the site managers know who’s on site at all times.
Equipment Is Protected From Theft
Building hoardings not only keep trespassers and the public out, they also keep your equipment and materials safe. With one or two securely gated entries, theft is greatly reduced. Your equipment and materials stay exactly where they should be as thieves will find it near enough impossible to penetrate the hoardings. Moreover, thieves are often deterred at the mere sight of them.
Legal & Insurance Requirements Are Met
When it comes to construction sites, contractors are now obliged to plan a site and define its perimeters before having building site hoardings to fulfill current regulations.
Public Access Clearly Prohibited
As opposed to merely making unauthorized access to your site impossible, hoardings are there to make public access very clearly prohibited. Whether you use printed site hoardings to convey a message or simply the sheer enormity of the hoardings themselves to convey the image, site hoardings will make it very clear that public access is denied under all circumstances. You can read more about protecting the public on building sites here.
Safety Standards Are Met
Site hoardings were actually first adopted when the 1974 Health and Safety At Work Act was passed. Though they weren’t then a mandatory feature, they did help all construction sites meet the requirements of the bill that stated the public should be protected from entering construction sites.
Many felt this was ambiguous and thankfully the Construction (Design and Management) Regulations of 2007 cleared things up by making hoardings a necessity when it came to site security and safety. Site hoardings are now considered industry standard.
How do site hoardings help with brand awareness?
The opportunity to use your site hoardings as a means of advertising is something you can’t ignore. Here at 4site Implementation, we specialise in advertising and promoting your developments by cladding your hoardings in our digitally printed, laminated 3mm ACM di-bond panels.
If you erect site hoardings around your development that simply point the way to your marketing suite, then you are certainly on the right track. That said, well-designed hoardings will have a signage design that offers much more than a way-finding experience for would-be buyers.
They should, of course, be put together in a way that matches the rest of your visual marketing identity, as well. Emphatically, this does not mean simply including your corporate logo within the signage design – although this is a key thing to incorporate.
The site hoardings you commission should complement your brand recognition by being made with your exact corporate colours being replicated. Indeed, the typeface used and the overall design should precisely match the visual identity of your corporate website and the sales material that will be available at your marketing suite.
In other words, your visual marketing strategy should always be reinforced by site hoardings and never look like an afterthought or a pale reflection.
Branded Full Building Wraps / Site Hoardings
When you want to make a splash, there are few better ways than ‘wrapping’ a site with suitable signage. Of course, in some urban developments, wrapping may be a requirement of the local authority to prevent unwarranted access and excessive dust.
If so, then a building wrap can serve multiple purposes, including boosting a brand profile that investors, buyers and the general public can all easily recognise.
Bear in mind that such an approach, especially where custom-designed banners or ACM panels are used, not only creates a visual indication of your development’s brand and presence but it also sends the message that you are a high-quality organisation.
Firstly, promotion hoardings are often less in-your-face than billboard adverts which have to conform to standard sizes and which are, generally speaking, designed to be viewed from a distance.
With tailored advertising hoardings that have been designed and manufactured to meet your particular requirements, they can be fitted in a site-specific manner.
This might mean, the hoardings have dimensions that meet your site’s security fencing, for example, or so that they are designed to fit in with your office headquarters or sales marketing suite.
In short, billboard advertising is a one-size-fits-all solution whereas advertising hoardings are tailored to work hand-in-glove with particular local circumstances.
Bespoke Site Hoardings
Site hoardings are initially brought onto any construction site in order to hide the rather unsightly image of construction taking place. While they are important in a practical sense, they’re also a great opportunity to provide yourself with free advertising space in an amazing location. Hoardings are usually placed in order to keep pedestrians and cars out of the site, which means there’s inevitably going to be traffic nearby.
That’s potentially (dependent on the area) thousands of possible clients that could be seeing your advertisements every single day. Hoardings can prove to be an impressive sight and can be very visually appealing when designed right.
It’s worth spending time and a little more of your budget on creating site hoardings and working with a company that will showcase your brand at it’s finest. Increasing your brand awareness during the entire phase of construction will only lend itself to more interest. More interest means more potential clients looking at your development and subsequently, more sales further down the line.
Does your construction site have scaffolding around it? Will you be using building wraps? Then why not make the most of it and have branded building wraps. It’s the perfect opportunity to bring more attention to your brand and company, ultimately increasing sales. The majority of construction sites have large perimeters and are enclosed by temporary fencing or scaffolding.
These are perfect opportunities to place building wraps, which will be visible to everyone that passes by. Consider the fact that you’re often required to use building wraps on fences on most construction sites in order to limit debris and dust, it’s a great idea to forgo the cheaper option of plain cloth and make your building wraps work for you.
You may spend a little more with branded building wraps but the monetary value you’ll see in the long run, through increased sales, will be more than worth it. With people checking out your banners and branding every time they walk past, that’s an opportunity for brand awareness to increase continually.
Increase Sales With Building Site Hoardings
From your marketing suite to the construction site itself, signage is a must. Take safety signs as an example; they’re required by law. Why not use this opportunity to increase your brand awareness with safety signs marked with your logo?
Adding your branding onto signs not only makes them look more professional but also makes your company look more professional and more reputable as a result.
Customers are much more likely to buy from a company they feel are proficient in every area, paying attention to even the smallest of details shows you’ll be doing the same in every area of your development.
Contact 4site Implementation today!
Creating additional brand awareness and increasing sales isn’t something that will happen overnight. It’s a process that takes time but with the right site hoardings, the best signage design and building wraps, it’s a journey your company will complete with ease. For information on branded site hoardings, our design team here at 4Site Implementation and how we can help you, 01268 540 081 / .