At 4site Implementation, we know a thing or two about finding our way in a competitive marketplace with our excellent in-house signage makers and top-notch customer service. A big part of what we do is focussed on signage that helps people to find their way, too.
Wayfinding is the art of helping people to navigate their way through a space – whether it is indoors or outside – so that they can orientate themselves properly. In many situations, effective wayfinding helps people to find the most efficient route from A to B. However, these days, wayfinding is also about helping people to remain safe, to avoid unnecessary contact with others and to minimise so-called pinch points where lots of people could gather in blockages or queues.
With the demands for effective wayfinding more pressing than ever before, providing information about mandatory and suggested routes can be achieved in numerous ways. You might block off or limit access to certain routes to avoid congestion, for example.
Equally, you might want to indicate preferred routes as well as the shortest ones available. However if you decide to proceed, high-quality signage design will be essential to convey the information that is necessary for effective wayfinding. Let’s take a look at how modern signage is being deployed in the UK to help people find their way today.
Wall-mounted graphics are a simple yet elegant solution that helps people to get from their current location to where they want to be. In most cases, wall graphics will be best positioned at places where an obvious choice needs to be made about the best way to proceed. This might be at a flight of stairs to assist people in figuring out whether they ought to go up or down. Likewise, placing wall graphics at a junction where two or more corridors meet will help people to carry on their journey without taking a wrong turn.
Well-designed wall graphics will indicate where a person is on a route as well as how they should continue. Maps, symbols and written information should all be included in a clear graphical design that makes wayfinding almost intuitive. Ideally, people using such graphical information to find their way will be able to do so by just glancing and not even stopping because it is so straightforward to understand.
The fact is that free-standing signage can convey much of the same sort of information that wall signage can. There is a big difference with free-standing signage, however, in that it can be moved around to help direct people in different situations. This might depend on the numbers of visitors expected or the busiest times of day.
If your enterprise has changing needs on certain days or business hours, then free-standing wayfinding signage is probably for you. For example, finger pointers still allow people to make their way to where they want to be without undue delays. However, the pointers could be reorientated to show the right way depending on the exact position of the signage. This is a highly adaptable approach that can meet shifting demands.
Floor-mounted signage helps people to stay on track. As such, it complements both wall graphics and free-standing signage. These days, stickers are often deployed on the floor to help people maintain the correct gaps between one another. That said, floor signage is a great way to help people find their way even when social distancing is not an issue.
For example, floor-mounted signage will help to avoid confusion when any other routes intersect the one that is being followed. Route A might be colour-coded with floor signage so that route B is not inadvertently picked up, for instance. Such signage can even be used to reinforce brand messaging as well as navigation by integrating logos or straplines in addition to wayfinding information.
Please call us today if you want to find out more about 4site Implementation’s wayfinding signage solutions.