Get Seen With A Building Hoarding
Hoardings are an awesome way to advertise and bring in, if you’ll pardon the pun, hordes of leads to your business. Hoardings have always been an integral part of the build process, but over the past 15 years we’ve worked to make them a vital part of the marketing strategy. Your clients’ expectations have advanced over that time, from a hoarding being merely a security fence, to a grand-scale communication medium and hugely impactful form of advertising.
Compare the return on investment of renting a 48-sheet poster site for 12 weeks with the cost of a site hoarding and you will see that hoarding is up to 7 times better value for money than billboard advertising. And that’s just over 12 weeks. Through the course of a typical build programme, the numbers get even more compelling.
We Can Design Any Shape or Sized Building Hoarding
There is no end to what we can do at 4site, we can help create anything from a beautifully landscaped pathway to your marketing suite or even an eye-catching signage design. With our experience and knowledge, it’s no surprise we’ve become the go-to signage company for hoardings in the UK but before you start to explore just what we could create for you, let’s take a look at some of the real benefits of hoarding advertising.
The Benefits of Building Hoardings
Quality hoarding design has an immediate impact and there is no getting away from it as it is in your potential customer’s face whether they like it or not. Unlike social media, it can’t be switched off or filtered out. The consumer has no control as they will see it which means getting your message on to your hoarding is more important than ever. Getting the message right with architectural signage can ensure your campaign has much more impact than it would via other methods. Instead of your message getting lost in the noise of other adverts, quality design and installation from 4site will ensure it stands out; big, bold and with a visible message for all to see.
Reach – hoarding is the perfect advertising method for those wanting to immediately reach a much broader, local target audience in a more cost-effective way. Advertising outdoors in this way, whether it’s simply to tidy up your construction site or to direct consumers through to your marketing suites via a certain path, gives you access to consumers that could otherwise prove difficult to reach. Immediately reach everyone from commuters, visitors to the area, locals and those not currently on the market looking to buy with hoardings cleverly designed and installed by 4site.
Hoardings Proven Track Record
It’s the most engaging – research has proven hoarding to be one of the most welcomed methods of advertising, in fact research has shown signage and hoarding to be one of the most quoted ‘sources’ from sales leads. It’s always welcomed and relevant which says to us, that’s money well spent as it’s driving visitors to your development.
Complementary advertising – in this day and age, opting for one simple advertising route just isn’t enough. You need to consider a variety of options to ensure they all complement each other, offering a seamless customer journey. Hoarding works well with other advertising channels to ensure brand recognition; to act as a reminder of the product available and for directional purposes.
Here at 4site Implementation, we’ve worked with a huge range of clients, providing hoardings for marketing suites, construction sites and more. Working for our client Weston Homes at Fletton Quays in Peterborough, our lead designer said, “I had so much fun working with an amazing commercial space to create a beautiful marketing suite, and one that we are very proud of. The hoardings and illuminated signage (designed to make an impact on the customer journey) were installed by our in-house team, and we couldn’t have been more pleased with the outcome.” If you’d like more information on how we can do the same for you, contact us here.